An exchange...

South London, in the advertising district. Two office blocks face each other across a pedestrianised street. The inhabitants of each block stare at each other for a few weeks, and then one side puts a huge printed banner in the window:

  • "Are you [the name of a large bank]" ?

  • The response goes back. "Yes, are you Nuts ?" (the blokes magazine).

  • "No, we're Loaded!" (another blokes magazine)

  • "We used to be Loaded too..."