South London, in the advertising district. Two office blocks face each other across a pedestrianised street. The inhabitants of each block stare at each other for a few weeks, and then one side puts a huge printed banner in the window:
- "Are you [the name of a large bank]" ?
- The response goes back. "Yes, are you Nuts ?" (the blokes magazine).
- "No, we're Loaded!" (another blokes magazine)
- "We used to be Loaded too..."