IBM Australia Stalk Students with Software...

IBM is making a play to get Aussie university students onto the Lotus Symphony productivity suite in what appears to be a targeted campaign against competitors like Microsoft and Google.

Big Blue said today that "over 50,000" Australian university students will receive a free version of the Lotus Symphony software.

from ITNews.AU.. Wonder if they'll do the same here in the UK in the Autumn. Seems a fantastic idea. Would this be called 'Marketing' ?